Contrary to popular belief, a recent survey shows that m-commerce is more about conducting research and less about buying products.
“Shoppers conducting product research are looking for confidence in their buying decision,” Campbell said, “and are more likely to look up a review or scan a QR code to get more information on the product.”
Because in-store consumers can often look up a price for the same merchandise at a competing retailer, some outlets are afraid of showrooming. While this is a legitimate concern for them, many retailers have forged a link between the retail experience and mobile by creating apps that help consumers while in the store.
This trend, now termed Showrooming, makes shoppers feel more confident of their in-store purchases.
But what does this indicate to eCommerce store owners? Read on –