The 3 Most Common Questions By Online Buyers
One of the most important aspects of online business is to know the consumers well. Understanding the needs and expectations of the buyers will not only help increase the sales but is also useful in building a loyal customer base.
What is the Most Common Question asked by Every Online Buyer / Shopper ?
Let’s know about the 3 most common questions of buyers when they look at an online store.
What’s special or unique about this store?
With scores of online stores offering numerous similar products, buyers are always looking for something unique about the online store. It may be the ease of purchase, number of products in your inventory, uniqueness about the products listed on the store, appearance of the store, etc.
The store that you are planning should be able to answer this basic question successfully.
Most of the buyers look at the webstore for only a couple of minutes before deciding to look for another store. So your online store should provide that uniqueness to make them stay on your page for some more time.
Why should I buy from this store?
This is the next most common question. As the popular belief goes, offering the best discount is no more a valid reason. With the increase in the experience of online buying, buyers understand that quality does not come cheap.
So if the price of a product on your store is slightly higher, a buyer would still go ahead and purchase it if the buyer experience and post sales service/follow-up with your store is the best in the market.
Make sure you answer this question while planning for the online store.
Is there a better offer on any other online store?
Although this is the third most common question of online buyers, if you have taken care of the first two questions, they will not think about this question at all!
Buyers usually look for better options when they are not happy with the quality of products offered on your store or the quality of service (such as on-time delivery, easy returns) provided by your store.
Ensuring best quality products with the best follow-up services would keep the buyers on your store and guarantee repeat customers.
While millions are being spent on marketing, word of mouth still remains the age-old tested formula for increased sales. And with the advent of social media, you need not wait for ages for the spread of good words about your store. Just keep the first two questions in mind and you will never need to worry about the third one!