Advanced Ad Targeting Now Available on Facebook

There’s excellent news for advertisers (especially eCommerce merchants) – Facebook has made available tools that will now enable merchants to do more refined and targeted advertising on Facebook

The social network’s new partner categories feature more than 500 unique groups of consumers who will soon see ads targeting their online and offline purchases, interests and location.

Facebook added another level of targeting to its advertising strategy Wednesday with the introduction of partner categories, a self-service feature that uses data collected from other channels to deliver ads on the social network. Partner categories will let advertisers target Facebook users based on browsing and purchase history, occupation, a wide range of specific interests, and location.

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