eCommerce payments with Just a HashTag
Indian eCommerce payments have a long way to go to catch up this “One click” payment!
Until now, Twitter-commerce was only possible through referral links, with conversion rates somewhere around 0.5% . But Amex has come up with an innovative way to sell socially — without a checkout process . Amex Sync lets you buy with just a #hashtag.
How it works is simple. Amex holders sync their card and Twitter accounts, and follow @AmexSync to watch for deals of the day and corresponding hashtags. @AmexSync will respond with a confirmation hashtag, which the user must retweet within 15 minutes. Product is delivered to the billing address connected to the Amex card.
