HootSuite – an excellent tool for eCommerce marketing

Driving social media traffic to your online store is a lot quicker method to generate eCommerce sales. It would be a sin to exclude potent referral sources such as Twitter, Facebook, LinkedIn and tons of other social sites as a promotion tool for your online store. However managing all these social web properties can become quite a daunting task. Services like HootSuite unify all your social media property management into a single, easy to use interface.

HootSuite’s Twitter integration provides users with tools for unified marketing and communications, as well as multi-agency collaboration. It lets them seamlessly convert owned media into paid media. It supports real-time social campaigning, along with layered social media reporting. All stakeholders have secure access for campaign activation and measurement, says the company. [Media and highlights from ectnews.com]