The Secret of getting Media Attention For Your Business
Media is one of the most essential ingredient in your business’s success Recipe. You are a shopkeeper media might get your own chain, You are an entrepreneur media might get you in a meeting with Ambanis. Basically, You Grow You require Media.
But Getting media attention can be difficult sometimes. With so many businesses, so many new entrepreneurs, you need to stand somewhere between, shining and attracting media to write for you.
But to attract media you need to think of it as a market and even as your customer.
Your Story should be appealing to each publication you go for.
Methods To Attract Media
#1 Emails are Better Than Voice Calls
Media prefers Emails and not phone calls. Phone calls require more time to listen to and they generally don’t have a time or at least they say they don’t.
Emails are forwarded easily. Unless very important question is to be answered don’t use the phone.
#2 Contact Right Person
There are several editors and writers. Helpdesk Software uses drop down menus or some word in the message to find right person or place to communicate with.
#3 Regular Features
Business should target regular features, media is always in search of subjects for these. Editorial Calendars can be of help. Try and do research and don’t just send general emails.
#4 Be an Expert
Tell media that you are an expert and believe me they won’t believe you unless you tell them this every 3 months. Creating a page about being an expert can be beneficial, media can google you.
#5 Easy To Reach
Journalists are busy, you should be easy to reach. Your phone number and your email address and other contact details should be readily available. If missed a call or an appointment be quick to respond.
#6 Hashtag Tweet
Follow and get Followers. Tweet journalist, follow them, let them receive your notifications. This will tell them that you are serious about this. But remember to follow don’t stalk !!
#7 Breaking news
You want great results, put up your business in a breaking news situation.
Newsjacking can grab the attention of media.
#8 Special Events
You want attention!! Always invite media people to any event organized by you. Anniversaries, etc etc, give them free passes. And take out time to interact with them, answer their questions.
#9 Community Events
Attend all those parties and events where media might be present.
You might get attention, grab any opportunity your way just don’t look desperate!!
#10 Press Release
Complete Press Release including almost everything, product images, logo, headshots, free trials, online demos, your complete profile. The more the better, chances of coverage increases.
There is no harm in being philanthropic. Organize events for community services. Get your business’s name attached to charity. This might get all the attention of media that you were looking for.
Follow these steps and you can get all attention that your business requires for success.