How to Select a Theme for an Online Store – Ecommerce Themes

How to Select a Theme for an Online Store – Ecommerce Themes

E-commerce is the latest business trend. Hence, it is essential that every business have a physical presence. However, building a website alone is not enough. The way your website looks and functions has a huge impact on your customers. Therefore, it is essential that you understand, How to select the right theme for your online store? There are several themes in the market, which might entice you. However, it is necessary to identify the perfect theme for an online store. Some themes are for free while some are paid. Hence, most of the time people are puzzled about how to select a theme. If you are one of those, then you are in the right place.

Free vs Paid – Theme For an Online Store

The first doubt of every eCommerce owner is whether to look out for a paid theme or a free one. However, the nature of the business and the view plays a very vital role. If you are a beginner, it is no harm to start with a free theme. It does take some time and a few trials to identify the right theme that suits a business. However, if you get to know that a paid theme is the best for your business, then do not hesitate. An appropriate theme can help you with your sales, as the theme design is the first thing that attracts the customers.

Visually Appealing

The first and foremost feature of a good theme is its look. The more attractive it is, the more customers you get. While deciding on a good theme, it is better to get opinions from different people as everyone has a different point of view. Views of people with different taste and thoughts will help you finalize a good theme.

Brand Identity

Branding is a very important factor these days. People tend to buy from brands. Therefore, you need to ensure that the theme matches your brand. Every company differs from one another in terms of branding and products. Clearly, a theme for selling watches might be different from one selling clothes “Read Article on – How to Sell Clothes Online“. The themes for both cannot be interchanged. If done, both would end up in disaster. Hence, look out for a theme that matches your brand and list of products.

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Simple Looking

The websites that are easy to understand attract more customers. People are impatient and do not have time to explore the ways of using a website. Therefore, a self-explanatory site is the best option. A theme that easily shows the options and their actions is more preferable. The customer should be able to easily search for products, add them in the cart and perform the payment activities. Look out for a simple and elegant design – the right theme for an online store.

Pictorial Emphasis

Pictures play a vital role in almost all websites. However, some online stores do not depend on pictures too much. Therefore, based on the nature of the business, the theme needs to be selected. A theme that focuses on pictures is perfect for a store where beautiful pictures play a major role in attracting customers or if a lot of detailing needs to be shown. However, in such themes, you need to ensure that your photos are professional enough to be displayed. However, if you do not have access to professional photos or if your business is not dependent on pictures, you can look out for a theme that does not emphasize much on pictures.

Online Store Customization

Customization is very important if you are looking out for branding. Most of the themes allow a high level of customization. However, in the case of branding, you should avoid a theme that does not allow enough customization. On the contrary, if do not need enough customization for your online store, you should choose a theme that is easy to use.

Loading Speed

Speed plays a crucial factor these days. In this fast-moving world, people are impatient. Therefore, customers do not like waiting for your online store to load. Therefore, you need to ensure that the theme you select has a very good loading speed. A simple quick loading website can generate more leads when compared to a fancy slow loading website. Every second is precious when it comes to loading speed.


The world is moving from desktops to laptops to tablets to smartphones. This means that your customers should be able to access your store on any device. Therefore, every time you think of how to select a theme, you should think of responsiveness as well. Once you decide your theme, it is better to test it on different devices just to ensure the responsiveness of your theme.

Browser Support

In today’s time, people can access your store from not only different devices but also from different browsers. Therefore, you should ensure that the theme you select works on multiple browsers. Some of the commonly used browsers on which your theme should function properly are Google Chrome, Mozilla Firefox, Internet Explorer and Safari. Sometimes, a theme might look great on one browser but not so good on some other browser.

SEO Friendly

Search Engine Optimization (SEO) is important for every eCommerce store. It helps the online store to rank high on search engine results, which improves the click rates and eventually adds to the business. Therefore, it is advised that you look out for a theme that is SEO friendly. Such themes require fewer SEO efforts. If not, it might cost you both enough time and money to work on SEO aspects and bring your online store on top search results.

Now that you know how to select a theme, focus on the right theme for your business. Hence, the time invested in selecting your theme is more than a benefit for your business. A well-suited theme for your business will definitely help you grow your business. Initially, you might find it difficult and might take some trial and error. However, in the end, it will make a huge impact. Hope you understand the nitti gritties involved in selecting the right theme for an online store.


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I am a freelance content writer and digital marketer, helping SME’s with their constant content and marketing requirements. I also assist them to grow their online presence through proper planning, execution and analysis of their content and marketing strategies.

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