Sell Cakes online : How to start online cake business in India?

online-cakes-business

Sell Cakes online

Increase in the use of internet has led to a proportionate increase in different kinds of businesses. One such business which is gaining popularity is the cake and pastry business. Earlier, ordering cakes involved visit to the bakery to place an order for the cake; however, with the advent of the internet one can now order a cake along with other gifts from the comfort of his/her home and get it delivered to the desired location at a specified time! We live in a digital economy where every community is labelled and positioned to cater the demands of a wider audience. This generation has a higher propensity when comes to relying on digital media. Most millennials make a good proportion of their purchases online. A statistical review on Statista.com says that, in 2018 60% of total internet users in the Asia pacific region will most likely make an online purchase through an eCommerce store. So, as a pastry shop you will get immense opportunity to sell cakes online .

With the increasing demand for such services, there is an immediate need for home bakers to seize this opportunity! While it was quite difficult to set an online store (or even a simple website for that matter) earlier, it has now become a child’s play with the availability of eCommerce platforms. With simple steps of registration, one can now have an online store within 24 hrs! Nevertheless, there are a few basic aspects that you need to work upon before setting up an online store.

With multiple platform providers delivering great deals and offers to attract leads, setting up an online pastry shop is as simple as creating an Facebook account. Most home based entrepreneurs, and offline pastry shops should seize this opportunity. The biggest advantage of owning an online shop is that it help you reach a wide audience. Think about it this way, You have a Facebook account, and a good no:of followers from the local community on your social media. Now don’t you get the faintest idea what I am taking about. One post on your social media about your cake business can create a huge ripple, the kind of brand awareness it could bring is really great.

Groundwork 

Starting an online cake store would require some basic investments to procure materials required for the baking purposes or for decorating it. These materials can be also be procured online now through stores such as cakecraftshop.in, gourmetco.in, ccdsshop.com, thebakestore.in

Some amount of investment will also go towards initial registration of your website as well as setting up an eCommerce store. Apart from investments, make sure you have the necessary licenses to manage your online cake store from home or a commercial premise. You will also need to plan for hiring staff if you are planning to make it large!

Setup an Online Store

Which is the first place you seek for answers? Google! Isn’t it. Yes its the same when comes to everyone. Now if someone searches for “Buy cakes online” and if you don’t have an eCommerce store saying, Hey, look we sell cakes online,Why don’t you take a look at the exquisite pastries listed here. You are loosing big time opportunity to sell. An eCommerce store can help you display all your products in a single website.

Time is the scarcest resource. People are working hard to make a fortune. Most often they don’t have the time to visit your offline shop and place an order, instead they will search for an alternate solution online. If you fail to position yourself at places where your customers are actively searching for your service, then you will fail to cater their needs. Whereas you competitor is smart enough to be there and deliver the service.

Marketing

Word of mouth is always the best form of marketing in the field of gourmet foods.  So if you are planning to sell cakes online but don’t want to spend money on marketing, make use of all the free marketing tools available online. Social networks such as Facebook, Twitter, Instagram etc are the best places to showcase your cakes and get new customers. You can also have a blog to create additional awareness about your online store.

Logistics

This is the most important part of your online cake store. If you can’t deliver the cake that you have baked, to the right place at the right time, without any damage to the cake, then the whole idea of having an online cake store will need to be forgotten.

Most home bakers take orders online and deliver it themselves or ask their buyers to collect it. Others use private or radio taxis to get the cake delivered. With the entry of several logistic aggregators such as grofers, delyver, etc, cakes can be delivered through these players at a nominal cost. These options will need to be tried before finalizing the best delivery option.

Once you address these basic aspects, you can don that chef hat of yours and start baking!

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