All set to go online with your electronic gadget business? Then you need a suitable eCommerce store to sell your products. Here we have a plan all chalked out for you so you can get started! In this article we will learn how to build an online store and sell latest electronic gadgets online.
Everyone wants the latest smartphone. That’s why selling electronic gadgets online has been a lucrative business for retailers for several decades now. From gadget aficionados, to early adopters and just ordinary people who have a need for the latest device, you will never run out of customers. If you already have a physical store for your electronic gadget sales, you probably already know this. But what happens when you have to sell latest electronic gadgets online?
Selling electronic gadgets online to be as successful as Flipkart or Amazon will involve a bit of work. You need to have all your bases covered so that you can make the best profit margins while making your presence felt. Here’s our quick guide so you can get started on the right foot!
Choose an Online Platform Provider
Times have changed for ecommerce providers, and for the better. Where yesterday you would have to start a website from scratch, today you have the ease of online store providers who will build your ecommerce store for you. All you need to do is to pick from a range of ready made templates, or choose to customise and you can have a professional looking website in a couple of hours. There are several online store providers like Shopnix, which offer attractive packages and customer service for your online store. All you need to do is to fill out your inventory and add in payment options, and other product details and you are on your way to get a successful online electronic gadget business going. The best part about sites like these is that they make websites responsive, which means they display well for customers on a computer and on a mobile device.
Get Good Images and Product Descriptions
When you are selling the latest electronic gadgets, you are bound to get branded images directly from the product developer. To lend some authenticity to these products that you are selling, we encourage that you have a photographer on hand to take actual pictures of the product in your warehouse, or you can have a graphic designer add your own branding to the product image. This will give your site a professional look and get online shoppers interested in your brand.
The next step would be to have accurate product titles and descriptions for each of the gadgets on your store. The product title should contain a high level view of the product specifications and accurate title. Mobile phone and laptop providers will often give you the specifications for their products directly from their catalogs. However, it is always a good idea to have a technical product writer verify the accuracy and make sure that the right product image is tagged to the right description. This will lend more credibility to your online store.
Tie Up with a Good Logistics Partner
This is probably the most important part of the business. If you have opted for drop shipping, you can relay the orders to the wholesaler and they will ship the products to the consumers for you. Therefore, you will only have to cover the handling fees, while the wholesaler will take ownership of the process of making sure the items reach your customers on time and in good condition.
If you have opted for a warehouse shipping model for your business, you probably store gadgets in your own warehouse and ship it yourself. This would be common if you already have a physical business in place. Having customers pick up electronic gadgets from a physical store is very different from having these products shipped to someone who purchases them online. Since electronic gadgets are highly expensive and delicate, so you need to choose a trustworthy logistics partner that will ensure delivery is done on time and with care, and who can offer a cost model that suits your budget.
Promote your Store Online
Finally, the key to selling electronic gadgets online is making your business and products known to the world. We encourage you think through or engage social media agencies for a good online strategy. This can include starting a Facebook and Instagram account where you can post details of latest discounts or product information. These will link back to your online store where people can make instant purchases. It also keeps your customers engaged with your brand and interested in seeing more from you.
Before any customer buys anything online, they are sure to go through online reviews. Have influencers post online reviews of your products that are realistic. This works best when consumers are trying to make a choice between different brands or models. Make sure a link to your online store is strategically placed in these reviews, or use online marketing tools like Facebook Pixel to link ads to your store on these sites.
Getting your electronic gadget business online is made easy through the use of online ecommerce platforms that let you set up in no time. Through an intuitive interface, informative images and product descriptions and a robust shipping policy, you can give your customers the sense of comfort they need to buy from your site. Marketing your products online will go a long way to making your online store well known. You can even later consider upgrading to a mobile app for your business.
Building a great after sales connect with your customers is also important to sealing the deal and having them come back for more products. You need to make sure they know how to get their products serviced through licensed service centres and a robust customer service policy. Your returns and refunds policy also needs to be well thought out, because at times electronic products can provide defective. Building a layer of trust with your customers is vital to getting repeat business and for word-of-mouth marketing.