Wildeln.de – Online diaper store – tucks away $19.6Mn

This story goes to prove that a successfully executed eCommerce “niche” strategy can work wonders even in a competitive and well penetrated market like Europe.

Another interesting part of this report from venturebeat.com is that 70% of Widenln’s customers are repeat customers, reiterating the fact that customer loyalty is THE success mantra for eCommerce businesses.

Windeln brings home the gold (in baby diapers)

Known as the Diapers.com of the German-speaking world, Windeln’s inventory includes includes more than 20,000 products from 300 companies, including diapers, baby good, toiletries, and pacifiers. Parents can easily place orders for their baby needs online and have them delivered to their door.

Windeln had a successful year in 2012. According to a statement, it grew by more than 300 percent and now has a revenue run rate of $65. 34 million (€ 50 million). Furthermore, almost 70 percent of orders originate from existing customers.

[Highlights and Media from venturebeat.com]

Shopnix Team