Top 10 Free Strategies for Content Marketing | Ecommerce Strategy
Top 10 Free Tools for Content Marketing | Ecommerce Blog Strategy
Content marketing basically involves the formation and sharing of any type of content (social media posts, images, videos, blogs, etc) over the internet and social media. However, it has to be noted that these types of content does not promote a product or brand directly. Such posts are intended to create interest among the readers about the products or services being offered by a website. Content marketing is one of the most essential aspects of eCommerce websites. All eCommerce websites should have a content marketing strategy to increase sales and improve visibility over the internet. This is also important because of the fact that most buyers prefer to buy online than offline.
Here’s the list of top 10 free tools for content marketing.
1. Blog Posts
Blogs has been listed first among the top 10 free strategy for content marketing as it is one of the most effective. Blog posts in the form of catchy one liners, attractive pictures, simple descriptions or a brief write-up can be used to generate interest among the online users. The blogs can be used to describe a product directly or used to write about a related aspect. For example, if you want to promote a region specific product, then you can write a post about the speciality of the region and then subtly mention about the product on your website. There are several free blogging websites such as eblogger, which can be used to set up a blog page.
Facebook is among the next top 10 free tools for content marketing. Although majority of the marketing is paid on Facebook, you can still use several of its features to market your products freely. Setting up a community page, business page or a related group are some of the free options available on Facebook. These pages can not only be used to promote your products, they can also be used to publish posts, videos, audios and even instruction manuals.
The next important tool among the top 10 free tools for content marketing is Whatsapp. This is one of the best free tools for beginners. If you want to test waters before taking a plunge into eCommerce website, then you can first create a Whatsapp group to promote content related to your products. You can also post photos, videos about your products in the group. Whatsapp also allows to transfer and accept money in some countries. Whatsapp Business tool is also available to organise your posts.
4. Instagram, Pinterest
Image sharing platforms such as Instagram and Pinterest are the next best top 10 free tools for content marketing. Uploading images related to products or services along with catchy headings on to Instagram and Pinterest is also an easy task. These platforms also have various in-built tools to highlight the images being posted. Simple videos can also be posted. Such posts helps spread awareness about your brands and hence improves sales.
Quora is a public platform where people ask queries and anyone who is registered on the website can answer these queries. This can be one of the top 10 free tools for content marketing if used in the right manner. The best way to do this is to register yourself as an expert in your product field and start answering queries related to your field. Users often ask questions such as ‘which is the best coffee’ or ‘where do you get the best mobile’. Answering such questions and mentioning your brands is a free tool for content marketing.
Next one in the list of top 10 free tools for content marketing is the open source content management system called WordPress. This can be used to develop a website or a blog page. The WordPress site has numerous themes and designs that are offered free along with hosting and support. You can easily set up a blog with your website name and start sharing articles related to your eCommerce website.
7. Google Docs
Google has several options for content marketing and is one of the top 10 free tools for content marketing. You can create word documents, spreadsheets, powerpoint slides using the Google docs platform which is available for free. All you need to have is a Gmail/Google account, which is also free. Google also has a blogging site where you can set up a blog for free.
Grammarly is one of the important top 10 free tools for content marketing. The main feature of content writing is the writing itself. The articles that you write must be free of grammatical mistakes and should not be copied (plagiarised) from any other site. Grammarly is a site where you can post your article and check for grammar mistakes and plagiarism. Once they are identified and rectified, you can then post it on your blog.
9. Google Analytics
After you have posted articles or posts you need to look for the analytics related to number of people who have accessed it. This helps you understand the trending topics and also the least read ones. Having such data can help you plan your content marketing. Google analytics is one such top 10 free tools for content marketing which can provide you with such insights. It can also be used to track the number of visitors to your blog/eCommerce website.
Last but not the least among the top 10 free tools for content marketing is the graphic design tool website called Canva. Once you sign up (free) using your email id, you can access several features of this tool. You can use Canva to create banners for your facebook, blog or even your eCommerce page. It has numerous inbuilt themes, images, fonts that can be used to make posters, cards, collage, etc. You can also edit your photos using the free tools available.
You can easily use all of the top 10 free content marketing tools listed here and improve the visibility of your website or eCommerce store.